Communication Strategy: From the Classroom to the Clinic
I began this project looking into communication methods in patient-physician relationships. By researching language barriers, the effect of interpreters in hospital settings and non-verbal communication methods, I decided to focus on the inability of patients and physicians to communicate in real time. While investigating this area of communication, it became apparent that many physicians graduate medical school without being taught how to deliver bad news to a patient.
It is important for a physician to recognize that all bad news will have adverse consequences for both patients and families and it is critical to change patient expectations while delivering difficult news. Abraham Flexner shaped the current medical curriculum of the United States in 1910 by acknowledging that there was a “public interest” in the changing world. Our society has changed significantly since 1910 and public interest also continues to evolve. By adapting the teaching methods of medical schools in the United States today by teaching physicians how to deliver bad news, both patients and physicians will benefit.
There are three main constraints affecting the implementation of an alternative communication curriculum method. Medical students face four years of tight schedules with neither space nor time to spare; current curriculum content is focused highly on rote learning of textbook-style information; and many curriculums do not focus on today’s social needs and the public interest of society.
Elisabeth Kübler-Ross, MD, brought the five stages of grief to the public’s attention. It is important for physicians to acknowledge that patients will not all go through the cycles of grief in the same order and some may never accept their change in lifestyle due to bad news. Family members are also likely to be at completely different mental states than the patients and will feel frustrated because the patients may deny everything that is happening to them.
According to the Press Ganey, as much as 50% of substandard care is related directly to physicians’ communication with patients. However, the bottom line is that the changes in communication methods are not that intimidating. They require going back to basics with interpersonal skills.
Providing future physicians with strategies to use, with no definite rules, they will have guidance in their relationships with patients, specifically when delivering difficult news. Developing a curriculum with a variety of components – interdisciplinary courses, simulations, reflections, mentoring, testimonials and recognizing teachable moments – will promote better communication in patient-physician relationships. Through continuous student and faculty evaluations of interventions and recognizing the changing public interest, the impact on student self-confidence and their behaviors through curriculum intervention will create a more empathetic physician.
Creating a generation of physicians who care and are interested in improved communication with their patients will create a more empathetic patient environment. By providing a communication curriculum method that any medical school could use to adapt to their own medical curriculum, physicians will take communication seriously both as students and in practice.
Education will always needs to be adapted and revised, especially in such a shifting world. But, hopefully, through improved reflection and understanding, communication strategies will be taken more seriously and increased empathy will result.
2 Responses to Communication Strategy: From the Classroom to the Clinic
Leave a Reply Cancel reply
Recent Comments
- Waiting For Medical News That Could Change Your Life - Better Health on Communication Strategy: From the Classroom to the Clinic
- Ann-Marie Walsh on Models to increase transparency in the ER waiting room
- Dom Regan on Models to increase transparency in the ER waiting room
- Peter Jones on Communication Strategy: From the Classroom to the Clinic
- Lee Brennan on Models to increase transparency in the ER waiting room



The communication strategy piece was a helpful look at changes to medical curricula to promote empathic listening and communications by physicians. There have been many such suggestions to transforming medical and residency education based on current and changing social needs, going back to the 80′s and even 1960′s. Many of these calls for change promote similar goals for humane practices, patient-centricity, patient and inter-professional communication, changing educational methods.
The deeper issues are systemic. Teaching better communications methods must be supported by structural changes in the social systems. The empathic physician must start at the front line of care, and in my experience family and primary care doctors are already among the best in communication. The structural problem is that most residents go on to subspecialties where they learn advanced techniques, charge exotic ICDs, and bring in twice the earnings as primary physicians. Specialists may not see the benefit for such empathic communications – by the time they are called in, the clock is ticking and they advice on procedure.
This may call for an overall change to residency education for all internal medicine and even surgery. And for a change in societal incentives to increase the number and accessibility of primary care physicians in North American health systems.
[...] the need for reliable ways to deliver test results quickly to patients, or perhaps to comment on new curricula that are helping clinicians learn to deliver bad news more compassionately. Both of these are [...]